True Is A Trainer, Consultant And Executive Coach With Ten Years Of Experience Working With International Organizations.

True Grew Up In The United States And Has Lived In Greater China For The Past 14 Years. He Is Based In Taipei And Travels Frequently To Shanghai, Beijing, Hong Kong, And Other Cities In The Region For His Coaching And Training Work.

True’s Career In Executive Management Began In The United States, Where He Held Positions With The Washington Post Group As Area Director; Enertron USA As Global Director Of Marketing And Sales; And Revolution Tea As President.

As A Trainer, True Develops And Delivers Talent And Leadership Development Programs Around The World, With A Particular Focus On Greater China. His Training Work Covers A Broad Range Of Subjects, Including Influence, Coaching, Sales Skills, Intercultural Communication, Innovation, And Leadership.  Recent Projects True Has Developed Include A Series Of Influence And Motivation Programs For Several Groups Of Leaders; A Creative Problem Solving Facilitation For A Senior Executive Group; Two Team-Building Programs For Newly Formed Management Team; And A Change Management Program For A Group Of High Potential Leaders. His Clients Include Microsoft, Atlas Copco, TE Connectivity, Total, Oracle, GMAC, Zurich Financial, Schaeffler, And Bayer.

True’s Approach To Training Is Interactive, Challenging, And Fun. He Works To Create An Atmosphere That Engages Participants On Both Intellectual And Emotional Levels, To Ensure They Deeply Understand And Are Committed To Applying The Concepts And Techniques That Will Drive Better Business Results. Feedback From Participants In True’s Programs Tends To Center Around The Usefulness And Applicability Of The Training To Their Work, And The Level Of Engagement They Felt During The Training Program. True Is Also Well Known For His Ability To Ask Questions Of, Listen To And Understand Participants, Cutting To The Core Of Their Problems Quickly.

As An Executive Coach, True Brings A Strong Background In Emotional Intelligence, Strategy Formation, Driving Change, Decision-Making, Intercultural Management, And Influence To His Clients. Many Of His Executive Coaching Sessions Are Devoted To Improving These Critical Leadership Competencies. True Works With Business Leaders From Various Countries (Germany, France, Canada, The United States, Australia, China, Taiwan) To Help Them Discover How To Lead Their People More Powerfully And Achieve Stronger Business Results.

True Is Bilingual In Mandarin And English. He Holds A Degree In Chinese From Brigham Young University And A Master Of International Management From The Thunderbird School Of Global Management. He Is The Father Of Five Children Ranging In Age From 6 To 20, And On Days Off Can Be Found First In The Gym Working Out And Then In The Kitchen Cooking For Family And Friends.

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