Raf Adams: author and executive coach
Executive Coach Barcelona
I lived and coached in Barcelona for six years. Today I coach leaders in Barcelona and across Europe online, in English and Dutch.
Executive coaching
Raf Adams: Author and Executive Coach for Barcelona Leaders
All successful people eventually hit walls in their careers and personal lives. The skills and traits that once brought them success no longer serve them well under new circumstances. Regardless of whether they are being promoted or have suffered a major professional setback. They need to adapt quickly and adapt into an entirely new role for which they may be woefully unprepared. That new role might involve staying with the same employer, or it might require a major transition to an entirely different line of work. As a seasoned executive coach, I help leaders in this transition.
My ideal clients are leaders often in midlife who are self-aware, smart, fast-thinking, and open to change. They are successful in their careers but want more mental, emotional and career balance in both work and life.
I lived in Barcelona from 2018 to 2024 and coached leaders there in person. Today I’m based in Sydney and keep working with leaders in Barcelona and across Europe online, in English and Dutch. I’ll also be in Belgium and Europe in 2027.
Where you are
Challenges you may be experiencing now:
- High expectations leading to burnout or overwork
- Difficulty managing stress and anxiety
- Achieving results but lack fulfilment or satisfaction in the process
- Lack of clarity for the next steps of your career
- Unhealthy work habits, long hours, no time for yourself or family
- Want to stay with the same employer and find more internal balance, or want to make a career change and need support in the process
- Having achieved a certain level of success and wanting more meaning in life
Where you could be
Outcomes of executive coaching
- Increased self-confidence
- Balance between success and emotional stability
- Self-Awareness to develop inner potential
- Clarity on what makes you really happy
- More balanced in lifestyle
- Explore options to further develop your career
- Increased awareness of potential, strengths and areas to develop
- Increase the quality of your decision making
- Improve emotional intelligence and mental health
- Enhance interpersonal relationships at work
- Achieve peak performance and personal fulfilment
- Solidify a positive mindset for success
Credentials
Raf Adams: Executive Coach Barcelona Credentials
- 20+ years in global business, including 12 years in China (8 of them running my own training business), 6 years in Barcelona (2018 to 2024) and about 3 years in Australia
- Author of The Suited Monk and co-author of Suited Monk Leadership, published in English (WOW Books), Spanish (AMAT) and Chinese (CEIBS)
- ICA Certified Executive Coach (2009)
- Guest lectures at the University of Sydney (2024), CEIBS and Hult
- TEDx talks at TEDx Monga, Taiwan (April 2011) and TEDx Guangzhou (December 2012)
- Advanced Executive Coach Training (2010)
- Certified NLP Practitioner
- Creator of The Life Journey Model and Gap Model
- Published in CEOWORLD, Forbes India and The Korea Times
- Coaching in English and Dutch, online for leaders in Barcelona and across Europe
From the very first chat Raf was extremely empathic and certainly able to understand my needs. After some months now, I can say he is truly passionate and he has a real gift in understanding my inner and outer sides. During our conversations, he is doing a great job in supporting and guiding my journey to integrate these two sides, my quest for a life that is truly fulfilling, my enhancement as a human being through decisions that will ultimately bring me to live a life true to myself. I see things with a lot more clarity and I am looking forward to the next months of this journey.
Danilo Teobaldi
VP Vehicle Engineering
As Seen In
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