Tailored for Your Success in Work and Life

Executive Coaching for Life and Career Transitions

Bridge the Gap. Integrate Your Life.

Take your free Life Audit

Start with the free Life Audit. A few minutes and a few honest answers show where your Gap sits right now.

Raf Adams, executive coach

Taught at & featured on

  • CEIBSGuest lecturer
  • Hult Business School ChinaGuest lecturer
  • University of SydneySpoken at
  • Guangdong TelevisionFeatured on
  • ICA certified coach5,000+ hours of coaching leaders
  • Books in English, Spanish and ChineseAuthor

Ways to Work With Me

One Session With Me

InvestmentUSD $497

Life Journey Session Intro

Sometimes you don't need a six-month commitment. You need one honest conversation.

A Life Journey Session is a single 1:1 session with me where we look deeply at where you are, what's holding you back, and what your next chapter is.

First session only. Ongoing sessions see below.

Book Your Session Here

After payment, Raf will email you within one business day to book your first session.

The Life Journey Program

InvestmentUSD $3,500

Three months to find your next step

You've built the career. Somewhere along the way, it started to feel like it was running you. Maybe a role ended, or maybe you're still in it and feel the restlessness every Sunday night.

The Life Journey Program is three months of working with me 1:1 to look at where you are, what got tied to your sense of worth, and what you want your next chapter to look like.

What's included:

  • Six private 1:1 sessions over three months
  • A personal Life Journey map showing your Gap, your values and your next step
  • Email support between sessions

The Life Journey Program is a one-time program. To keep going, clients move into Private Coaching, and if you upgrade within 30 days your US$3,500 counts towards it.

Book The Life Journey Program

After payment, Raf will email you within one business day to book your first session.

Had a $297 Life Audit Debrief first? It's credited toward this program.

Not sure yet? Start with the free Online Life Audit: 35 statements, about 3 minutes.

Take the free Life Audit

Work With Me Personally for 6 Months

InvestmentUSD $15,000

Work With Me Personally

I take on a maximum of 3 private coaching clients at a time. Six months of 1:1 coaching with me directly.

This is for people who are done circling and ready to move.

What's included: six months of twelve private 1:1 sessions with me.

One spot is currently open.

Upgrading from The Life Journey Program within 30 days? Your US$3,500 counts towards it.

Book Your Private Coaching Here

After payment, Raf will email you within one business day to book your first session.

What leaders say

Trusted by leaders across Asia and Europe

“Raf conducted a training for my leadership team on the subject ‘leading from within’. The training was delivered with top quality, and was well received by my team.”
Hengming YangPresident, BP China
“Ran a highly effective and insightful training program on leadership - focusing one to confront their own self image and providing tools and learnings along the way… Interactive, progressive and engaging. Thanks Raf.”
Daniel RudolphPresident | Head of Adhesives APAC, Henkel
“Raf is an impressive, intense young man, a coach with his own model of life, which works well and opens new avenues of thinking in a positive way, even for the very experienced, without endangering the personality of his clients: integrity and ethics are part of the service.”
Thierry LaurentVice President, European Chamber of Commerce Shanghai

What Clients Say

From the very first chat Raf was extremely empathic and certainly able to understand my needs. After some months now, I can say he is truly passionate and he has a real gift in understanding my inner and outer sides. During our conversations, he is doing a great job in supporting and guiding my journey to integrate these two sides, my quest for a life that is truly fulfilling, my enhancement as a human being through decisions that will ultimately bring me to live a life true to myself. I see things with a lot more clarity and I am looking forward to the next months of this journey.

Danilo Teobaldi
Danilo TeobaldiVP Vehicle Engineering at NIO

Raf’s workshop on “Leadership from Within” was quite inspiring and refreshing ! It made me ponder on my authentic self, my purpose, and how to let go to enjoy more of work and life.

Dechun FuManaging Director of BYK Greater China

At some stage of our lives, we inevitably reach certain crossroads – whether in our careers and personal lives – and this can present huge challenges and uncertainty. Raf’s model gives clarity, guidance and certainty when confronted with such challenges and is a “must” for anyone seeking direction, fulfillment and enrichment during their life journey

Jeremy Sargent
Jeremy SargentManaging Director

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Not sure where to start? Take the free Life Audit and see where your Gap sits right now.

Take your free Life Audit