Executive Coach Barcelona
Author, Executive Coach for Leaders

Executive Coaching Credentials
- International working experience in logistics and consulting in Belgium, China (12 years), Hong Kong, and Spain (Barcelona)
- Author of two well-known books, The Suited Monk and Suited Monk Leadership, translated in English (Publisher WOW Books), Spanish (by publisher AMAT Barcelona) and Chinese (publisher CEIBS)
- ICA Certified Executive Coach (2009)
- Co-founder of Consulting Company GLO in 2014 in China
- Founder of RAC in Hong Kong 2010
- Speaker at CEIBS, and HULT University
- Keynote at TEDx 2011, Taiwan
- Advanced Coaching Training (2010)
- Certified NLP Practitioner
- Creator of The Life Journey Model and Gap Model
- Want to stay with the same employer and find more internal balance
- Manage stress and avoid burnout
- Develop and sustain healthy work habits
- Want to make a career change and need support in the process
- Improve self-awareness and emotional intelligence
- Having achieved a certain level of success and wanting more fulfillment in life
- Solidify a positive mindset for success
- Increase self-confidence and “executive presence”
- Enhance interpersonal relationships at work
- Achieve peak performance and personal fulfillment
You’ve read personal development books, attended leadership development seminars, and maybe gone to several retreats. But you still haven’t found the answers you are looking for.
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Clients
Raf’s executive coaching clients and workshop participants include leaders working for: Medtronic, Pepsico, Mead Johnson, Philips, Disney, Roquette, H&M, BASF, SKF, Barco, Shanghai United Family Hospital, British Council Guangzhou, IHG, Dsinco Barcelona, Comprarcasa Barcelona, Bayer.
Ready to Take Your Life and Leadership to the Next Level?
Contact our team at raf(@)suitedmonk.com answer these three simple questions:
What Some of My Clients Have To Say About Their Executive Coaching Program:
FAQ
Defining Executive Coaching
Executive coaching is an individualized leader development process that builds a leader’s capability to achieve short- and long-term organizational goals.
It is conducted through one on-one interactions, and based on mutual trust and respect. The organization, an executive, and the executive coach work in partnership to achieve maximum impact.
The quality of the coaching relationship is a key element of success. The coach creates a safe environment in which the executive can feel comfortable taking the risks necessary to learn and develop. Drawing from a broad knowledge base and a solid repertoire of learning tools, the coach offers guidance and activities that help the executive meet her learning goals. Conversations explore the executive’s current work situation to find practical, business-focused ―learning opportunities.
The practical activity of coaching is based on principles of adult learning: awareness, action, and reflection. Using data gathered from the assessment phase of the process, the coach engages the executive in discussion and activities designed to:
enhance self-awareness of the implications of typical behaviors
learn skills, build competencies, change behaviors, and achieve results
reflect on ways to improve and refine skills and behaviors.
Learning tools and activities may include, but are not limited to, purposeful conversation, rehearsal and role-plays, videotaping, supportive confrontation and inquiry, relevant reading, work analysis and planning, and strategic planning.
What Is an Executive Coaching Partnership?
The coaching partnership is a win-win approach in which all partners plan the process together, communicate openly, and work cooperatively toward the ultimate accomplishment of overarching organizational objectives and goals.
The executives, the coach, and other key stakeholders in the organization collaborate to create a partnership to ensure that the executive’s learning advances the organization’s needs and critical business mandates.
The executive coach can be external to the organization or an employee. The partnership is based on agreed-upon ground rules, time frames, and specific goals and measures of success.
What Is Different About Executive Coaching?
As coaching has grown in popularity over the past few years, it is only natural that some authors have tried to differentiate among types of coaching. Some of these categories define coaching type by its goals or ends. Career coaching, for instance, is defined as coaching designed to help individuals make
enlightened career choices. Other attempts at categorization make distinctions based on the means used in a particular kind of coaching. As an example, presentation and communication skills coaching employs video feedback.
The practice of executive coaching may involve many of the types of coaching. Thus, an executive coaching engagement may over time touch on the executive’s career or personal life issues involving work/life balance, and to work on some particular behavioral or communication problem. Two factors always distinguish executive coaching from these other types, however:
-> It always involves a partnership among executive, coach, and organization.
-> The individual goals of an executive coaching engagement must always link back and be subordinated to strategic organizational objectives.
Principles of Executive Coaching
Executive’s Commitments
– Maintain an open attitude toward experimenting with new perspectives and behaviors.
– Willingly be vulnerable and take risks.
– Explore changes in vision, values, and behaviors.
– Transfer learning gained through coaching to your day-to-day work.
– Focus on your own growth within the context of your current and future organizational role
– Examine how your own behaviors and actions affect the systems in which you operate.
– Work in open exploration with your coach; help your coach to understand the forces of the organizational system.
– During the coaching process, take responsibility for your actions and remain aware of the impact of your behavioral changes on others and the organization as a whole.
Coach’s Commitments
– See the executive, his position, and the organization through multiple lenses and perspectives.
– Prepare relevant action items for all coaching meetings.
– Offer truthful and relevant feedback.
– Make appropriate referrals to other resources when you are not the best source for additional assistance.
– Create an environment that supports exploration and change.
– Role-model effective leadership practices.
– Maintain an objective and impartial perspective by resisting collusion with the executive or the organization.
– Recognize and appreciate the complexity of the organizational structure in which the
executive functions.
– Encourage the executive to explore both long- and short-term views.
– Recognize the interaction of all parts in the whole—especially how change in one of the executive’s behaviors may affect other behaviors and other people.
– Help the executive distinguish between high- and low-leverage changes. Encourage commitment to the highest-leverage actions to achieve results.